Portfolio Administration

You’re viewing documentation for Portfolio Administration 3.6.3. See this page for the current version

Introduction to Digital Asset Management

On this page

asset ('as∙et) – noun: a useful or valuable thing, person, or quality.

digital ('dij∙i∙dl) – adjective: relating to the use of computer technology.

digital asset: a useful or valuable computer file.

Digital assets are everywhere in the modern business world. As organizations of all sizes create critical assets for a growing range of business purposes, digital asset management (DAM) is more important than ever. DAM is a discipline to store, categorize, search, retrieve and archive digital files, such as images, documents, creative files, and audio and video clips. These digital files are referred to as assets because a significant amount of time, effort and expense goes into creating content, thus making the files valuable resources. However, the value of these assets can only be truly realized if they are accessible by everyone who needs them, when they need them.

Key Benefits of Digital Assets

Whether it’s a font that’s used and reused throughout a website or a video of a company gathering, all digital assets provide value of some kind. Businesses rely heavily on digital assets to build brand awareness and provide a visual identity of their products or services. And high-value assets are the ones that get a lot of eyeballs, in print or digital media, and across a variety of digital channels such as websites or social media messaging.

For a creative individual or organization, digital assets are of tremendous value—assuming they can be easily stored, organized, and retrieved.

Key Benefits of Digital Asset Management

Recent years have seen DAM adoption explode among organizations with growing numbers of digital assets. The reasons for this are straightforward:

  • DAM products can integrate directly with existing creativity software, supercharging the application’s functionality, streamlining your workflow, and improving productivity.

  • A good DAM product is intuitive and can be quickly implemented, which translates to a rapid boost in productivity without constant support.

  • DAM makes assets easily shared, which has benefits for efficiency and effectiveness.

Portfolio and DAM

  • Portfolio is a scalable solution, built for collections of a few thousand to tens of millions of assets.

  • Portfolio stores all file types (images, graphics, videos, text, etc.) in their highest quality formats and allows users to quickly convert them on demand.

  • Portfolio protects your assets in a secure Vault, allowing your users to fit asset creation, modification, and use into their regular workflow.

  • Different client applications allow editors, creatives, and managers to easily access assets based on their needs.

  • Portfolio allows uploading assets from mobile devices, so users don’t have to wait for someone to return to the office before they can start working.

  • Portfolio allows you to publish collections of assets to a web server for the ultimate in selection and conversion convenience.

  • Portfolio does all this while maintaining the integrity and security of your assets.